NBA All-Star 2024

What is the easiest and fastest setup for an activation that can connect as many fans in one section to the action happening on the court at NBA All-Star? At NBA All-Star 2024, we laid down 100 sq. ft. of flooring, which served as a real-time immersive platform, allowing fans to hear and feel all the action happening on the court. This made every dribble, shot, and swoosh feel like a fan was standing on the court with the players.

beta
embodied sound™ elements used:

flooring

panels

cushions

custom

What was accomplished:

beta

To provide fans with the most immersive experience, where they could hear and feel all the elements of the NBA All-Star game (dribbles, shots, swooshes, etc.), we decided to build an immersive platform that could easily be shipped and set up by a small team.

We utilized four pieces of our Embodied Sound™ flooring to create a 100 sq. ft. platform with our Embodied Sound™ Control Hub that could be connected to the existing broadcast capture of the game in real-time.

Working closely with the broadcast team for NBA All-Star on both the audio capture side and receiving signal allowed us to optimize the sound events of the game to desired levels, enabling fans far from the court to feel like they were on the hardwood floor in the game.

Experiential Design

Audio Engineering

Network Infrastructure

AV Installation

Audio Capture

Audio Tuning

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